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Zynga’s plans to release a real-money poker application
Zynga’s plans to release a real-money poker application could be a boon to its future financials. Zynga’s poker application would likely not have to rely on Facebook, and could be accessed as a mobile or desktop application. But more importantly, the move would bring in significantly more revenue per user than the in-app purchases that Zynga currently relies on.

This past January, Zynga announced the acquisition of technology developer NaturalMotion for $527 million, as well as another round of layoffs meant to cut costs and "create a more efficient organization." Financial figures from Zynga revealed weak results for the second quarter of 2014. The final numbers prompted the social gaming company to cut full-year forecasts and put the release of several games on hold indefinitely.



Mattrick has been hiring to revitalize Zynga’s products and marketing. The team is restructuring the company’s offerings as its well-known FarmVille, Zynga Poker and Words With Friends games face competition from new products such as Glu Mobile Inc.’s Kim Kardashian: Hollywood mobile game and King Digital Entertainment Plc’s Candy Crush titles.

“We’re at a time of transition and we’re being purposeful about making good choices,” Mattrick said.

Zynga Poker is currently available on the Android Market for all 1.6+ devices. Zynga makes a Texas Hold’em app for iPhone and iPad.  The only good thing about it is the graphics, which are excellent.  Otherwise, it’s a waste of time.  Fortunately, it’s free so you get what you pay for.
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